의사결정에 도움이 되는 소셜미디어 관련 23가지 주요 통계자료

소셜미디어와 관련된 통계 자료는 항상 필요합니다. 소셜미디어 마케팅과 관련하여 제안서나 기획서에 활용할 수 있는 통계 자료를 소개해 드립니다. 소셜미디어와 관련된 내용을 아무리 잘 소개한다고 하더라도 정확한 통계 자료를 바탕으로 설득하는 것이 가장 효과적인 방법이겠지요~ 소셜미디어와 관련된 사업 전략 및 제안에 잘 활용하시기 바랍니다.

• In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
• Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen
• Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
• 64% of Facebook users have liked a brand on Facebook - ExactTarget
• By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
• Facebook’s fastest growing demographic is 17-35 year olds – TIME
• 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
• 46% of Internet users worldwide interact with social media on a daily basis -TNS
• 25% of social media users are more likely to look into a brand advertising on social media – Adology
• 15% of these users are more likely to purchase from social media advertisers – Adology
• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
• 46% of micro business owners utilize social media – Vistaprint
• $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
• 17% of US online consumers have created a Twitter account – ExactTarget
• 48% of Twitter users check their account at least once a day – Exact Target
• 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
• 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
• 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
• 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
• 71% of community members say they are more likely to purchase from brand – Universal McCann
• 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
• 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad - Social Media Case Studies, Stories, Perspectives

또 활용할 수 있는 자료가 있으면 공유하도록 하겠습니다. 잘 활용하시기 바랍니다.

[출처] 23 Social Media Facts to share with Executives  

@ 도움이 되셨다면 아래 손가락 버튼을 클릭해 주는 센스~ ^^