창의력 계발을 위한 방법들

창의력 개발을 위한 많은 도구들이 있습니다. 간단하게 어떤 도구들이 있는지를 아는 것부터 시작해 보겠습니다. 소개하는 내용 중 영어자료들이 많은데 부분적으로 인용을 하고 차근차근 풀어서 재정리해 보겠습니다.

창의력 개발 도구들과 관련해서 아래 사이트를 참고하시는 것도 도움이 될 것입니다.

 

O Reversal : 거꾸로 생각해보기- 현재 제품과 서비스 개선하기

거꾸로 생각하기는 문제 해결을 원하는 결과와 반대의 결과가 나오기 위한 질문을 해 보는 것입니다. 예를 들어, "고객 만족을 낮추는 방법은 무엇이 있을까?" 와 같은 질문입니다.

 O SCAMPER : 새로운 제품과 서비스를 생각해보는 7가지 방법

: SCAMPER is a checklist that helps you to think of changes you can make to an existing product to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking. Developed by Bob Eberle, the changes SCAMPER stands for are:

S	Substitute
C	Combine
A	Adapt
M	Modify
P	Put to another use
E	Eliminate
R	Reverse

 

O Attribute Listing, Morphological and Matrix Analysis : 새로운 제품, 서비스, 전략 만들기

속성나열 Attribute Listing, 형태학적분석 Morphological Analysis, 행렬분석 Matrix Analysis 는 제품이나 서비스의 새로운 결합 방식을 도출하는데 유용한 도구입니다. 이 방법들은 함께 검토할 수 있을 정도로 유사한 도구들입니다.

 

O Brainstorming : 혁신적인 생각 쏟아내기

It is particularly helpful when you need to break out of stale, established patterns of thinking, so that you can develop new ways of looking at things. This can be when you need to develop new opportunities, where you want to improve the service that you offer, or when existing approaches just aren't giving you the results you want.

 

O Reverse Brainstorming : 브레인스토밍 반대로 적용하기

Reverse brainstorming helps you solve problems by combining brainstorming and reversal techniques. By combining these, you can extend your use of brainstorming to draw out even more creative ideas.

To use this technique, you start with one of two "reverse" questions:

Instead of asking, "How do I solve or prevent this problem?" ask, "How could I possibly cause the problem?"

Instead of asking "how do I achieve these results?" ask,

"how could I possibly achieve the opposite effect?"

 

O Reframing Matrix : 다른 관점에서 살펴보기

A Reframing Matrix is a simple technique that helps you to look at business problems from a number of different viewpoints. It expands the range of creative solutions that you can generate. The approach relies on the fact that different people with different experience approach problems in different ways. What this technique helps you to do is to put yourself into the minds of different people and imagine the solutions they would come up with.

 

O Concept Fan : 폭넓게 해결방법 살펴보기

Concept Fans help you find new approaches to problem solving, when you have rejected all obvious solutions. Originated by Edward de Bono in his book Serious Creativity, they develop the principle of 'taking one step back' to get a broader perspective.

[ 출처 : MindTools.com ]

 

O Random Input : 창의적 도약

To use Random Input, select a random noun from either a dictionary or a pre-prepared word list. It often helps if the noun is something that can be seen or touched (e.g. 'helicopter', 'dog') rather than a concept (e.g. 'fairness'). Use this noun as the starting point for brainstorming your problem.

 

O Provocation : 다르게 생각해 보기

Provocation is an important lateral thinking technique. Just like Random Input, it works by moving your thinking out of the established patterns that you use to solve problems.

 

O DO IT

D	Define problem 문제 정의하기
O	Open mind and apply creative techniques 마음을 열고 창의적 기법 적용하기
I	Identify best solution 최고의 해결방안 찾기
T	Transform 전환하기

 

O Simplex :

Simplex is an industrial-strength creativity tool. Developed by Min Basadur, it takes the approach of DO IT to the next level of sophistication.

[ 출처 : MindTools.com ]

 

O TRIZ

"TRIZ" is the (Russian) acronym for the "Theory of Inventive Problem Solving." G.S. Altshuller and his colleagues in the former USSR developed the method between 1946 and 1985. TRIZ is an international science of creativity that relies on the study of the patterns of problems and solutions, not on the spontaneous and intuitive creativity of individuals or groups. More than three million patents have been analyzed to discover the patterns that predict breakthrough solutions to problems, and these have been codified within TRIZ.

별도의 두꺼운 책이 나와 있을 정도로 깊이 있고 전문적인 방법입니다. 제가 몇 년전 감동적으로 읽었던 책인데 기회가 되는대로 간단히 책 소개를 해 드리겠습니다.

 

마치며…

창의적 문제해결을 위한 도구들은 부분적으로 많이 알려져 있지만 일단 한번 전체적인 나열해 보고 하나씩 차근차근 살펴보도록 하겠습니다.

 

 

[ 참고자료 ]

출처 : http://www.mindtools.com/pages/main/newMN_CT.htm